Academic Projects
Through out my years in school, I have worked on many group projects for my business courses. From creating new products to designing integrated marketing campaigns, each project has been an amazing opportunity to apply the knowledge I have gained to real world scenarios.
01
MKT 309 - Marketing Plan
In a group, I created a new product for an existing company. As part of the project, we conducted secondary research, created a marketing strategy for the new product, and an implementation plan. We compiled our work into a marketing plan and gave a presentation of our plan as if we were pitching the product to the company in real life.
02
MKT 367 - Market Research Report
We selected a company facing negative publicity and offered them recommendations to address their problem backed by research. We conducted both secondary and primary research, incorporating in-depth interviews and surveys. We analyzed the data we collected to find common themes and performed statistical analyses.
03
MKT 365 - IMC Plan
As part of a team, I designed an integrated marketing campaign for a local business that was opening a new location in Hawaii. We conducted secondary research on the new market, defined the target audience for the campaign, designed a media plan, creative strategy, and creative executions. We compiled our work into a plan book and gave a presentation to the client.
04
MKT 386 - Case Analysis
As part of a group, I interviewed a manager of a local firm who is involved in managing B2B relationships. Through background research and the interview, we identified a specific problem area for the firm and made a case analysis providing solutions to address the problem.
